Camping Country
E-commerce website design for Camping Country, an outdoor and camping retailer. A ConcreteCMS online catalogue with drill-down navigation that drives both online browsing and in-store visits -- built by HunterWebs.
The Brief
Camping Country is a camping and outdoor retailer that wanted a retail website serving two purposes: showcasing their product range online, and driving customers into their physical store. The site needed to immediately communicate the breadth of their range while making it easy to find specific products.
What We Built
A ConcreteCMS e-commerce website with an intuitive drill-down product catalogue that lets customers browse by category and find what they're after quickly. The design emphasises both the online experience and the in-store visit -- because for outdoor and camping gear, many customers want to see and handle products before buying.
The website acts as both a shopping destination and a research tool that drives foot traffic. Customers discover the range online, find what interests them, and come in-store already knowing what they want. It works for the browsing shopper and the targeted buyer alike.
Technology
ConcreteCMS, online product catalogue, drill-down category navigation, responsive web design, outdoor and camping retail website, e-commerce integration.
