Optimising your website is not about secret tricks. Usually what Google wants from your website is what your customers want from your website. Quick to load. Interesting content. Usable from any device. Clearly labelled content. A myriad of different things that improve the overall experience for those visiting your website. Do those and you're on your way to improved rankings.
There is also another side to the coin. Something that is often neglected. How much of your traffic is converting into actual customers? No point in getting traffic to your website when they all give up and leave. Sometimes often simple things like a contact form that is too long (or has a word puzzle) can cause customers to give up. Sometimes visitors are looking for a service or product you provide, but cannot locate it on your website and give up! Is this happening to you? Have you read your report on bounce and abandonment rate?
Search Engine Optimisation (SEO)
Proper SEO is more than meta data and page speed. It is about making sure your website is up to date with information relevant to your customers. What is relevant information? It's having complete product information. Not just names and photos. It's a full description with specifications, data sheets, available options and more. It's writing in-depth information about your previous jobs. With photos and all the relevant steps you took to ensure a job well done. There is no gaming the system. Only websites that are relevant and ones that are not.
Right under Pioneer themselves you will find Civcon Water Services. A competitive keyword given the number of distributors for Pioneer Tanks. Being at the top of the list of distributors and directly under Pioneer puts Civcon at a big advantage.
Oven Perfect had several top rankings for oven cleaning in Newcastle. Mistakes that were made elsewhere lead to the loss of these rankings. Fortunately every one of them could be restored by Hunter Website Services. With traffic and enquiry numbers returning back to normal.
Searching for the highly competitive keyword will show you the Our Town Fencing website on the very first page. The exact ranking fluctuates frequently due to the competition for the keyword, but Our Town Fencing regularly out rank other websites including Bunnings.
Conversion Rate Optimisation (CRO)
Most SEO companies are missing the crucial second step: the sales funnel itself. Hunter Website Services focus on converting customers after they arrive so your advertising budget is maximised. Your headlines, photos and content truly do matter and through A/B split testing we can measure and prove if changes have had a positive effect on enquiries and sales.
Maintenance & Updates
Websites are constant work. So why not get someone else to manage your online presence. From updating products and specials to applying security patches and performing general website maintenance. Hunter Website Services is able to customise an approach tailored to your website and what it needs. These services quite often include:
- Analytic Reports
- Performance Monitoring
- A/B Split Testing
- Security Updates
- Back Ups
- Page & Product Updates
- Bug Fixing
- Website Improvements
- Link Rot Repairs
- Functionality Testing